why did we write this report?
The Polish development market is at the forefront of creating "housing estates," a concept that is almost non-existent in Western Europe. However, it is not immediately clear whether this term is perceived positively by buyers and whether homebuyers associate "housing estates" with "neighborhoods." With the insights we gained from compiling this report, we are better positioned to:
- conduct more effective market analyses,, user needs assessments and create buyer profiles;
- develop communication strategies komunikacji and branding for residential housing estates;
- support developers in selecting services and and amenities that meet the needs of homebuyers and residents;
- prepare market entry strategies and a business model for services and products that effectively respond to the housing market’s demands, including digital services.
The "Good neighborhoods" report serves as a comprehensive source of knowledge on residential development projects in Poland and best practices for creating friendly, sustainable housing estates. Explore how great neighborhoods are built.
👉 What are the current housing developments underway in Poland?
👉 How and why should we support the formation of neighborhood bonds?
👉 What should we know about greenwashing in the industry?
👉 Why is the number of certified residential buildings rising rapidly?
👉 How is the implementation of smart solutions applied in practice?
👉 How can we integrate residential developments with the city without compromising security and privacy?
The key is to know where we stand. That’s why we begin by summarizing unique data on residential development projects in Poland – from the average number of apartments to the percentage of gated communities and the popularity of various amenities.
A good neighborhood should be socially oriented, connected to the city, sustainable, and open to technology. Based on market data, public opinion research, and expert experience, we describe both positive and negative phenomena in the Polish housing market. We show how long-term social, environmental, and financial benefits intertwine.
The strategic partners of the report are: Otodom, NOHO Investment, Integrum Management, Miasteczko Siewierz Jeziorna.
Research and analysis
We create reports distinguished by specialized knowledge, ease of understanding, and high-quality graphic design. We write for internal needs and public use.
– Market analysis
– Qualitative research
– Expert surveys
– Competitive analysis
– Stakeholder mapping
Strategic consulting
We advise, train, and educate. We translate extensive industry knowledge into brand strategies, business models, and the introduction of new products and services to the market.
– Brand strategy
– Business model
– Design thinking
– Service design
– Market entry strategy
– Real estate consulting
Investments and projects
We combine the knowledge of architects with the experience of the business world. We create well-functioning spaces that are self-sustaining – from individual buildings to large urban planning projects.
– Functional and usability program
– Plot analysis
– Programmatic and spatial concept
– Urban concept
– Project audit
– Placemaking
ESG
We advise, train, and create ESG strategies. Our services are based on lawyers with extensive knowledge of EU legislation. We focus on the business aspects of sustainable development
– ESG strategy
– Taxonomy
– ESG training
– Legal consulting
Marketing and communication
We carry out marketing activities based on the highest quality knowledge and respected experts. We inspire, educate, and help build brand image.
– Market reports
– Content marketing
– Webinars
– Motivational lectures
Raport „W dobrym sąsiedztwie” to kompleksowe źródło wiedzy na temat deweloperskich inwestycji mieszkaniowych w Polsce oraz najlepszych praktyk z zakresu tworzenia przyjaznych, zrównoważonych osiedli.
👉 What are the current housing developments underway in Poland?
👉 How and why should we support the formation of neighborhood bonds?
👉 What should we know about greenwashing in the industry?
👉 Why is the number of certified residential buildings rising rapidly?
👉 How is the implementation of smart solutions applied in practice?
👉 How can we integrate residential developments with the city without compromising security and privacy?
The key is to know where we stand. That’s why we begin by summarizing unique data on residential development projects in Poland – from the average number of apartments to the percentage of gated communities and the popularity of various amenities.
A good neighborhood should be socially oriented, connected to the city, sustainable, and open to technology. Based on market data, public opinion research, and expert experience, we describe both positive and negative phenomena in the Polish housing market. We show how long-term social, environmental, and financial benefits intertwine.
The strategic partners of the report are: Otodom, NOHO Investment, Integrum Management, Miasteczko Siewierz Jeziorna.
Why did we write this report?
The Polish development market is at the forefront of creating "housing estates," a concept that is almost non-existent in Western Europe. However, it is not immediately clear whether this term is perceived positively by buyers and whether homebuyers associate "housing estates" with "neighborhoods." With the insights we gained from compiling this report, we are better positioned to:
- conduct more effective market analyses,, user needs assessments and create buyer profiles;
- develop communication strategies komunikacji and branding for residential housing estates;
- support developers in selecting services and and amenities that meet the needs of homebuyers and residents;
- prepare market entry strategies and a business model for services and products that effectively respond to the housing market’s demands, including digital services.
Research and analysis
We create reports distinguished by specialized knowledge, ease of understanding, and high-quality graphic design. We write for internal needs and public use.
– Market analysis
– Qualitative research
– Expert surveys
– Competitive analysis
– Stakeholder mapping
Strategic consulting
We advise, train, and educate. We translate extensive industry knowledge into brand strategies, business models, and the introduction of new products and services to the market.
– Brand strategy
– Business model
– Design thinking
– Service design
– Market entry strategy
– Real estate consulting
Investments and projects
We combine the knowledge of architects with the experience of the business world. We create well-functioning spaces that are self-sustaining – from individual buildings to large urban planning projects.
– Functional and usability program
– Plot analysis
– Programmatic and spatial concept
– Urban concept
– Project audit
– Placemaking
ESG
We advise, train, and create ESG strategies. Our services are based on lawyers with extensive knowledge of EU legislation. We focus on the business aspects of sustainable development
– ESG strategy
– Taxonomy
– ESG training
– Legal consulting
Marketing and communication
We carry out marketing activities based on the highest quality knowledge and respected experts. We inspire, educate, and help build brand image.
– Market reports
– Content marketing
– Webinars
– Motivational lectures
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